Jocelyn Jones

Founder & Director


Jocelyn Jones, founder and director of Jossi Design, seeks to create elegant and timeless interior spaces, yet her design interest goes much deeper. 

Jocelyn believes that the value of interior design lies in its ability to create meaning within the built environment, and she is driven to improve the public’s understanding of the interior design profession.

After receiving her interior design qualification Jocelyn decided to explore the world, yet a chance opportunity led her to spend two years working as a project coordinator at a distinguished PR consultancy in London.  Here, Jocelyn was involved in various events for some of England’s most well-known public figures and celebrities.  

Although it was a very exciting period, Jocelyn finally decided to return to family, friends and sunshine, and to continue in her interior design career in South Africa.  Jossi Design opened its doors in Durban, KwaZulu Natal in 2006.

In 2013, Jocelyn was elected as President of The African Institute of the Interior Design Professions (IID) for a 2-year term.  Jocelyn remains a director of IID, working closely with the national council to support, grow and improve the interior design profession. 

More recently, Jocelyn completed her Masters Degree in Interior Design which focused on professionalisation of interior design to address the public’s misunderstandings of the discipline which negatively impact on its occupational stereotypes.  Jocelyn intends to keep pursuing interior design’s professional recognition, she has given several speeches on this topic and continues to work closely with educators and professional organisations to achieve this common goal.